SBDC – Boost your Business: Smart Tech, Secure Future

With technology evolving at a rapid rate, business owners who can adapt to this changing landscape are most likely to thrive. The Boost your Business conference is proudly subsidised by the Small Business Development Corporation (SBDC) thanks to funding from the Western Australian Government. 

Whether it’s using artificial intelligence (AI) to boost your efficiency, securing vital business information from cyber threats or making smarter, data driven decisions, the Boost your Business conference will arm you with practical strategies to help you stay ahead of the curve. This highly practical one day conference will equip you with the knowledge and skills to integrate the right technology solutions to protect, optimise and grow your business.

Conference overview

The conference covers a range of topics which will teach you 

• the fundamentals of generative AI and how to design effective prompts
• how to leverage data analytics to identify and target customers
• which practical AI tools can enhance your marketing and improve conversion rates
• how to protect your business from cybersecurity risks

Session 1

Generative AI – An overview, options and prompt design best practices

• Discover the benefits and shortcomings of AI, the importance of creating the right prompts, usage scenarios and what to consider when creating an AI framework for your business. 

Session 2

Using data analytics to identify and target customers

• Discover the fundamentals of identifying and targeting high value customers. Watch a demonstration of a Generative AI data analytics tool used for customer analytics, enhancing customer insights and marketing strategies. 

Session 3

AI tools for marketing efficiency and productivity

• Discover the latest AI powered tools for marketing and learn how to use them effectively. This hands on session will guide attendees through creating AI generated marketing assets and integrating AI for business efficiency. 

Session 4

Cyber security – risk minimisation and responding to a hack

• Uncover the basics of cyber security – the top threats to small businesses, what you can do to minimise your risk and how to respond to a hack.

What is included for you

• Access to an online learning hub with all program assets
• Free downloads and tools to support you
• Light lunch and refreshments
• Peer to peer networking opportunities
• Exclusive discount codes to enhance your business learning journey through 2025

Course details

Date: Saturday 22nd March, 2025

Delivered:  Face to Face

Cost: $80 inc. GST

Register: Via the SBDC website