SBDC – Lift Your Marketing with Generative AI Tools

This workshop, proudly subsidised by SBDC, explores how to leverage generative AI to create high-quality content and enhance your business’s marketing efforts.

Course overview

In today’s fast-paced digital world and economic climate, small businesses face a significant challenge: how to create compelling, high-quality marketing assets without breaking the bank or stretching their limited resources.

Traditional methods of content creation and graphic design can be time-consuming, expensive, and require specialised skills. Current trends require multiple campaigns on different channels to reach the intended audience.
This is where generative AI steps in.

Gen-AI tools leverage artificial intelligence to generate a wide array of marketing materials, from eye-catching visuals and persuasive ad copy to engaging social media posts. This technology is a game-changer for small businesses, offering an affordable and accessible way to level the playing field and compete with larger enterprises.

Introduction to Generative AI:

• Demystify AI jargon and explain how it can be used for marketing.
• Showcase examples of Gen-AI-generated marketing assets.
• Discuss the ethical considerations of using AI in content creation

Hands-On Tools Exploration:

• Introduce a curated selection of user-friendly Gen-AI tools suitable for small businesses such as ChaptGPT, Gemini, LeonardoAI, Suno, Invideo and other complementary tools.
• Guide participants through hands-on exercises to create various marketing assets
• Compelling ad copy and headlines, eye-catching visuals and graphics, engaging social media posts and personalised email marketing campaigns

Optimising Your Workflow:

• Learn how to integrate Gen-AI tools into your existing marketing processes.
• Tips for maximising the efficiency and effectiveness of AI-generated content.
• Strategies for customising and refining AI-generated outputs to align with your brand voice.

Why this course is for you

By the end of this workshop, you’ll be equipped with the knowledge to create impactful marketing assets, save resources, and elevate your brand’s presence in the digital landscape. You will also be made aware of the privacy and biases that Gen-AI has.

Course details

Date: Next delivery TBC

Delivery Options: Online.

Cost: $20 inc. GST

Register: Registration is via SBDC website.