SBDC – Brand Storytelling and Success

Proudly subsidised by the Small Business Development Corporation (SBDC), the “Brand Storytelling and Success” workshop delves into the pivotal role of storytelling in today’s competitive business landscape. Mastering the art of crafting compelling narratives can significantly impact how your brand is perceived and forge powerful emotional connections with your audience. Join us to discover the transformative potential of storytelling in providing context and depth to your brand.

Course overview

This 3 hour workshop covers a range of vital topics, including:

• Understanding Integrated Marketing Communications Essentials
• Creating a Distinct Brand Identity
• Engaging Your Target Audience Across Multiple Touchpoints
• Exploring the Anatomy of Impactful Stories
• Embracing Authentic Narratives for Growth and Customer Loyalty
• Balancing Commercial Objectives with Audience-Centric Communications

Why this course is for you

Whether you’re launching a new brand, refining your existing identity, or seeking deeper engagement with your audience, this workshop offers practical tools and insights to elevate your marketing communications. You’ll learn how to craft authentic, impactful stories that resonate across multiple channels, build customer loyalty, and differentiate your brand in a crowded marketplace. If you’re ready to communicate with clarity, purpose, and emotional resonance this course is for you.

Course details

Date: Next delivery TBC

Delivery: Online.

Cost: $20 inc. GST

Register: Registration is via SBDC website