Business Executive Education

SBDC – Brand Storytelling and Success

Proudly subsidised by the Small Business Development Corporation (SBDC), the “Brand Storytelling and Success” workshop delves into the pivotal role of storytelling in today’s competitive business landscape. Mastering the art of crafting compelling narratives can significantly impact how your brand is perceived and forge powerful emotional connections with your audience. Join us to discover the transformative potential of storytelling in providing context and depth to your brand.

Course overview

This 3 hour workshop covers a range of vital topics, including:

  • Understanding Integrated Marketing Communications Essentials
  • Creating a Distinct Brand Identity
  • Engaging Your Target Audience Across Multiple Touchpoints
  • Exploring the Anatomy of Impactful Stories
  • Embracing Authentic Narratives for Growth and Customer Loyalty
  • Balancing Commercial Objectives with Audience-Centric Communications

Why this course is for you

In a business landscape shaped by unprecedented disruptions, the success of your supply chain is paramount. This workshop equips you with the knowledge and strategies needed to overcome challenges, enhance efficiency, and achieve maximum results.

Course details

Date: Next delivery TBC

Delivery: Online.

Cost: $20 inc. GST

Register: Registration is via SBDC website

Further information

Please contact the Executive Education team at ExecEducation@ecu.edu.au