ECU World Tourism Day 2026
Digital Agenda and Artificial Intelligence to Redesign Tourism
Artificial intelligence is changing the way we travel. It is helping businesses create better visitor experiences, manage destinations more effectively, and build a more sustainable tourism industry.
Join us for ECU World Tourism Day 2026 and discover how AI and digital technology are shaping the future of tourism.
Inspired by the UN Tourism 2026 theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism,” this half-day forum brings together leaders from tourism, government, business, technology, and education. Together, they will share ideas, practical solutions, and real-world examples of digital innovation in action.
Western Australia has a unique opportunity to lead this change. Visitor numbers are growing, Aboriginal cultural tourism continues to attract global attention, and new technologies are creating exciting ways to connect people with places and communities.
Hear from inspiring speakers, join thought-provoking discussions, and connect with people who are shaping the future of tourism. Explore how digital tools can improve visitor experiences, support local communities, protect our natural and cultural heritage, and help the tourism industry prepare for tomorrow.
Whether you work in tourism, technology, government, education, or simply have an interest in the future of travel, ECU World Tourism Day 2026 is your chance to learn, connect, and be part of the conversation.
Industry and Research Showcase: Call for Expressions of Interest
Are AI or digital tools transforming your tourism or hospitality business? We are selecting up to four industry leaders to deliver a 5-minute presentation and host a booth in our mini exhibition at the ECU World Tourism Day 2026. Submit your Expression of Interest today to showcase your innovation to key industry stakeholders!
Expression of Interest closes on 7th September 2026 COB.
What to expect…
Watch the highlights from ECU World Tourism Day 2025 and hear from the speakers and industry leaders who helped make last year’s event a success.
See the key moments, inspiring conversations, and connections that brought the tourism community together, and get a glimpse of what’s in store for ECU World Tourism Day 2026.
What 2025 attendees say
“The ECU World Tourism Day Forum was a sensational event and a powerful gathering. Leaders across government, industry, and academia provided invaluable insights into the future of tourism in Western Australia.“
— Micheal Collins
President, Skål International Perth
“Events like this are a great example of how industry, academia, and government can work together, helping students bridge academic understanding with real-world insights into critical global topics like sustainability.”
— Bradley Woods
CEO, Australian Hotels Association and Chair of Business Events Perth
“Research from institutions like the ECU School of Business and Law provides the proven, trusted data we need to underpin our work. It empowers the next generation of leaders to act decisively and reinforces the true value of the tourism story.“
— Sonja Mitchell
CEO, Destination Perth
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